1.Google Analytics (https://www.google.co.in/analytics/)
Google Analytics is a free web analytics service offered by Google. It helps to track website traffic report. Basically, this analytical tool used for Search Engine Optimization (SEO) and marketing purposes. Google Analytics is available to everyone who have Google Account.
MailChimp is an online email marketing service established in 2001. MailChimp helps to design email newsletters, share them on social networks then incorporate with services that user already use as well as track their results.
3.Google AdWords (https://www.google.co.in/adwords/)
Google AdWords is also known as AdWords, is an online advertising service by google. It is for the businesses who want to display ads on google as well as its advertising network. The google web pages and partner website pages are designed to allow google to choose and display this advertising copy.
4.Abandon Aid (http://abandonaid.com/)
Abandon Aid allows customers who forsook their shopping carts with emails reminding them of their orders and
incentivizing them to complete the purchase. With this tool, everything is automated and there is no need for manual triggers. You can even customize email templates and get reports on all key metrics.
Topsy is a social search and analytics company established in San Francisco, California. This company provides instant answers to critical business questions with a real-time analysis of public conversations. It create products to search, analyze and retrieve insights from conversations and trends on the public social websites such as Google+ and Twitter.
Zendesk is a software development company started in 2007 at San Francisco, California. This company offers a cloud based customer service platform which contains ticketing, customer support features and self-service options
7.Lucky Orange (https://www.luckyorange.com/)
Lucky orange provides an inexpensive analytics solution with lots of features which user can't acquire from Google Analytics including visitor heat maps form analytics and visitor recordings, this is a must for any business who wants to gain a good insight into how visitors can interact with their website.
8.Sprout Social (http://sproutsocial.com/)
This is a social media management and engagement platform for businesses, founded in 2010. It makes social communication for business with three main functions such as publishing, engagement and analytics. It also provide solution for social media management, social media marketing, social media analytics and social customer service. It has the ability to incorporate with Facebook, Google+, Twitter, UserVoice and LinkedIn.
Adroll is a leading retargeting platform, which must for retailers that want to recapture the attention of visitors that did not buy. It provides advertisers retargeting products for cross device display advertising and cross platform.